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Following extensive research of the global coffee industry, we recognized a tremendous opportunity in creating a turnkey “Crop to Cup” solution that rewarded supply chain efficiencies and enabled us to make a difference, change lives and communities for the better and create a more equitable division of the supply chain profits which raises the standard of living for the growers and their families, their communities and countries.
This, in turn, allows them to invest in their children’s education by keeping them in school and out of the fields, provide better healthcare and ensure food security for their families and communities and allows the growers to re-invest in their operations and pursue more efficient, sustainable and environmentally friendly growing strategies.
Most of all, it provides hope to the growers, their families and communities. It might costs a little more, but with each sip you drink and each cup you share with family, friends, co-workers and the person next to you in line at the coffee shop, you are making a difference, supporting and contributing to the economic sustainability of the families and local communities who grow your coffee globally.